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First to know

Problem: Social media takes the attention away from books, it is where pop culture thrives.
Insight: Social media bridges the cap between followers and idols. People develop obsessive behaviours resulting in them analysing, investigating and speculating about idols.
Solution: Bring speculation to product placement to put books into the forefront of current conversations.

Penguin: Clients
Penguin: Video
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Penguin: Image
The First To Know Supporting Image 3.jpg
Penguin: Image
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